Vetted

Your Best Friend in Beauty

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Your Best Friend in Beauty 〰️

Welcome to Vetted. Like your best friend - if she worked in Beauty. Cutting through the noise to bring you what actually works. Your very own Beauty Stylist.

How it works

Step 1: Tell me about you

We’ll start with a short, thoughtful consultation where you can share your skin story or makeup journey, lifestyle, budget and how you want to feel in your routine.

Step 2: I create your bespoke edit

Using over a decade of beauty buying expertise, I hand select the products that genuinely suit you. No trends, no pressure to overspend. Just a tailored routine that’s simple, intentional & achievable.

Step 3: Your VETTED guide

You’ll receive a beautifully presented, easy-to-follow guide (+ video) with your personalised routine, product notes, application order & shopping links. It’s designed to replace confusion with clarity.

Bestseller Services

The Skin Guide

£150

A bespoke skincare routine, tailored to your skin, lifestyle & goals. Best for: anyone feeling overwhelmed by skincare or stuck in a routine that’s no longer working.

The Makeup Guide

£150

A modern, minimal (or maximal!) capsule curated to your style & needs. Best for: Clients wanting a fresh, confident makeup wardrobe that reflects who they are now.

The Complete Vetted Guide

£325

A comprehensive beauty reset across skincare, makeup, haircare, fragrance & treatments. Best for: major life shifts, full routine overhauls, or anyone wanting holistic expert care.

About Me

Hi, I’m Emily! After a decade behind the scenes in Beauty - curating skincare & makeup at Space NK, Harrods, ASOS and more - I created Vetted to make expert guidance more accessible, more honest, and more personal.

At its core, Vetted is a bespoke Beauty service. We offer tailored packages designed around you - your skin, your style, your goals. Whether you’re overhauling your skincare routine, searching for a makeup refresh, or exploring advanced treatments, you’ll receive a carefully crafted edit that’s:

Backed by years of insider experience
Completely independent and brand - agnostic
Aligned to your skin type, budget, lifestyle & personal preferences

It’s like having a friend (me!) in the industry - someone who’s tried everything, understands the market and only recommends what’s truly worth your time (& money).

I wish to offer: